How We Actually Started
Back in 2020, Zinnia Greystone was running a small consulting practice and constantly fielding the same questions from clients. Not about complex investment strategies or tax optimization – but basic stuff. How do you actually track where your money goes? Why does every budgeting app feel like it was designed by someone who's never had to choose between fixing the car and paying rent early?
She'd sit in coffee meetings watching business owners pull out crumpled receipts and apologetically explain they "weren't good with numbers." These weren't careless people. They were smart, hardworking individuals who'd simply never been taught practical financial management in a way that made sense.
The breakthrough came during a particularly frustrating client session. Instead of diving into spreadsheets, Zinnia grabbed some paper and started mapping out exactly where this person's money went each month using simple categories they actually understood. No jargon, no complicated formulas – just real-world tracking that connected to their actual life.

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People have completed our foundational finance control program since we started tracking properly in 2023. Each one learned to build sustainable money management systems that actually work with their real lives.